Here are 30 content ideas for a wax melt business that can help you engage with your audience, showcase your products, and build a strong brand presence:
1. Behind-the-Scenes Look at Wax Melting Process
Show how your wax melt creations are made, from pouring to packaging, to give your audience a behind-the-scenes look. Be authentic, be you.
2. Wax Melt Care Tips
Share how to properly use and care for your wax melts for the best experience. From storage to usage- you are the expert.
3. Scent of the Month Feature
Highlight a special scent each month and share the story behind it. Why did you name it that? Why did you choose this scent? What does it remind you of?
4. Customer Reviews and Testimonials
Post positive feedback from your customers, ideally with photos of them using the wax melts. Create a community!
5. Wax Melt Fun Facts or Myths
Share interesting facts or debunk common myths about wax melts. For example, explain the difference between paraffin wax and soy wax or clear up misconceptions about how long wax melts last or how to store them. This educational content can help inform your audience while also sparking curiosity!
6. Seasonal Wax Melt Collections
Create a collection of scents that align with the seasons or holidays, like autumn or Christmas-themed melts and do a talky reel all about them to share your passion.
7. Wax Melt Unboxing
Show off the excitement of receiving a wax melt box. You can film unboxing videos or photos of each month’s box, highlighting the scents included, special packaging, or any surprise extras. This can help generate interest, especially if you have a subscription service, to give your followers a sneak peek of what they can expect to build excitement.
8. Scented Candle vs. Wax Melts
Educate your audience on the benefits of using wax melts over traditional candles. The list is endless, you know your stuff, get to it!
9. Customer Photos
Ask your customers to share their favourite places to use your wax melts to create a collage reel.
10. Create a Relaxing Ambiance with Wax Melts
Show how to use your melts for different occasions like a cosy night in or a spa-like experience.
11. Wax Melt Safety Tips
Educate your customers on the safe use of wax melts. Why not do a this vs that for oil burners and wax melts to explain the important differences?
12. Wax Melt Subscription Box
Offer a subscription service and feature each month's selection in your content.
13. DIY Wax Melt Gift Ideas
Create tutorials on how to gift your wax melts — perfect for birthdays, holidays, or special occasions. How do you package them so that your customer can send the perfect gift?
14. Scent Testing Polls
Engage your audience by letting them vote on new scents they’d like to see in your shop. This is a great way to engage your audience.
15. Wax Melt Burn Time Tips
Educate your audience on how to make their wax melts last longer.
16. A Day In The Life
Film yourself on a typical day and talk your audience through what you do and why. This is a great way to show who you are and what your business is all about and will help your customers connect with the person behind the brand.
17. Wax Melts for Stress Relief
Showcase calming scents that promote relaxation and stress relief.
18. Highlight Special Ingredients
Talk about the special ingredients you use in your wax melts, like natural wax or essential oils. Why are yours better?
19. Create A Reel About What Owning A Small Business Is Like
Show the realities! This is authentic and fun and gives your audience an idea of what your brand is and who YOU are.
20. Exclusive Limited Edition Scents
Introduce limited-time scents and build anticipation around them.
21. How to Reuse Wax Melt Containers
Show creative ways to reuse the containers your wax melts come in, encouraging sustainability.
22. Behind the Brand Story
Share the story of how you started your wax melt business, your inspiration, and your values. Show your journey so far! Not only is this great for your customers to see, it's a lovely thing for you to look back on.
23. How to Create a Wax Melt Station at Home
Offer advice on setting up a work space at home to make wax melts for fellow creators. How did you do it? What was your budget? What sacrifices were made?
24. Wholesale
Create a day in the life reel of you going to visit your wholesale locations and stocking the shelves. This is different (and it gets you out of the house!)
25. Wax Melt Product Launches
Announce new products or restocks with a special reveal post or video.
26. Eco-Friendly Practices
Discuss your efforts to make your business eco-friendly, such as using sustainable packaging or cruelty-free ingredients. Show off your hard work and brand values.
27. Share Your Favourite Scents
Create personal content where you share your own favourite scents and why you love them. Why do your customers need to try this scent?
28. Wax Melt Scent of the Week Challenge
Create a weekly challenge where you encourage your followers to try a specific wax melt scent and share their experiences. You can ask them to describe the mood it creates or how they incorporate it into their daily routine. Feature the best posts on your social media to foster community engagement and spark excitement around different scents each week. You could create a hashtag to help you see what people have posted.
29. Interactive Q&A Sessions
Host live Q&A sessions to answer customer questions about your products, wax melts, or scent-making process.
30. Wax Melt Gift Guide
Create a gift guide for different occasions — birthdays, holidays, or for the "person who has everything."
These content ideas will help you diversify your approach, connect with customers, and create a memorable brand presence in the wax melt market!
Good luck!
